Wherever
culture
meets
commerce.

I’m Karolina. I’m a commercial strategist helping businesses of all scales to design revenue-positive models, architect B2B deals, and develop sharp brand strategies in the context of contemporary culture. I solve problems wherever culture meets commerce.

Person in a red shirt using a tablet to browse images in an art installation featuring architectural models and abstract sculptures.
Three women dressed in white blouses with black ruffled collars, black skirts, and red shoes, standing on a platform with light reflections and shadows projected on their faces and clothing.
A woman with short blonde hair smiling with red lipstick, wearing earrings and a black top, sitting against a beige background.

I work with brands seeking to improve their footing within the shifting sands of culture – new venture investments needing to scale globally, cultural organizations going through moments of high transformation, hospitality and entertainment brands building credibility, Fortune 500 companies launching rebrands or seeking out-of-the-box philanthropic endeavors.

Abstract design with curved teal lines on a black background.

I advise businesses on how to build the right commercial opportunities and find the right investments and alliances, always with an active eye on making every solution viable, culturally coherent, and actually executable.

Select clients

American Express logo in blue text on a white background.
The Chase logo with stylized black text and a blue and white geometric emblem on a black background.
BMW logo with black background and blue and white circular emblem
Deutsche Bank logo with text and blue square icon
The word 'DIA G EO' written in white outline letters on a black background.
Black and white sketch of a person holding a leash attached to a dog.
Leica logo with white script on a red circular background.
Logo for The Macallan whiskey featuring elegant black text on a white background.
Marriott Bonvoy logo in black text with a small orange horizontal line underneath.
Black background with the text "Ralph Lauren" in large, elegant, light-colored font centered on the image.
A black radio microphone with a blue circular logo in the center featuring a vine-like design.
Ruinart logo with crest and the tagline "La plus ancienne maison de champagne" on a black background.
Black and white Paramount Television Studios logo with a mountain and star border.
Black and white line drawing of a person holding a microphone, standing on a small stage with a backdrop, in front of an audience.
Logo for Mijenta Tequila featuring a stylized golden hare and green text.
The image shows the Volvo logo, with the word 'VOLVO' in bold black letters and an iron mark symbol above it.
Squarespace logo with stylized black icon above the word 'Squarespace' in black letters.
Universal Music Group logo with a globe and the text 'UNIVERSAL' and 'UNIVERSAL MUSIC GROUP'

Previous Roles

Previous Roles


Global Vice President of Business Development & Partnerships


Head of Partnerships


Partnerships & Creative Solutions, Frieze Studio


Global Sponsorships & Partnerships